Pricing
Simple by design.Free while we prove it.
Per-location pricing a GM can approve without a committee. Founding restaurants pilot everything free for 90 days and lock the lowest rate we’ll ever offer.
For restaurants
Three tiers. No surprises.
During the founding pilot, every restaurant runs the full Professional feature set free. These are the rates the pilot graduates into.
Starter
$49
per location / month
For independent restaurants setting their standard.
- Up to 25 team members
- SOP library and editor
- AI SOP generator
- AI-generated quizzes
- Training modules and assignments
- Core reporting
- Email support
Most restaurants
Professional
$149
per location / month
Where most serious dining rooms land.
- Up to 100 team members
- Everything in Starter
- Certifications with automatic awarding
- Performance analytics
- Expanded AI generation limits
- Priority support
- Early access to new features
Enterprise
Custom
annual contracts
Restaurant groups, hotels, resorts, and clubs.
- Multi-location rollout
- Custom certifications and branding
- Dedicated account team
- Onboarding and training services
- Volume pricing
- Custom integrations
Founding cohort only: first 100 restaurants, 90 days free, founding rate locked for life. Restaurant accounts are approval-only during beta — request access and we’ll be in touch within a business day.
FOR HOSPITALITY PROFESSIONALS
Your career, free at its core.
Your credential profile, certifications earned on the job, and every piece of training your restaurant assigns — free for workers, always, covered by the restaurant. Ashton Pro, our optional set of personal career tools — elective curricula like advanced wine study, management training, and a personal AI career coach — is free while we build it during the beta, and will become a paid upgrade you can choose later.
Build your profileFOR RESTAURANTS — FOUNDING COHORT
Free for 90 days. Founding rate for life.
The first 100 restaurants run a full 90-day pilot with every Professional feature, free, no card. When the pilot ends, founding members lock the lowest rate we will ever offer — for as long as they stay. We're building the standard with the operators who set it.
Request accessFOR GROUPS AND HOSPITALITY COMPANIES
Let's talk.
Multi-location support. Custom certifications and branding. Dedicated account team. Onboarding and training services. Volume pricing. Custom integrations. Built for restaurant groups, hospitality companies, and operations at scale.
Contact usQuestions